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Meta IAPP Europe Data Protection Congress
Showcasing Meta’s data and privacy safety features at Europe’s premier Data Protection event
Challenge
Acknowledge Meta’s event brand guidelines among an exhibition floor filled with competing brands and policy discussions.
Solution
Our ‘step in’ concept created a static print and on screen display of the key messaging before encouraging guests to explore deeper into the stand with a dedicated RayBan product display zone that was saturated in the iconic colour of the ATL campaign.