Challenge
Dramatise #ShowUs - the world's largest photographic stock library created by women and non-binary individuals for media and advertising industries to view, license and use in campaigns.
Solution
A provocative 3 day programme that saw branded bus tours of London’s current advertising sites before a immersive projection mapped sequence of thousands of images from the library exploded around the audience in the main presentation space. A series of interactive gallery installations then opened to give media opportunities to capture and share unique Dove content in real-time to their audiences and publications.
Power of experience effect
126 influencers from 22 markets attended the 3 day launch experience generating over 30million impressions globally.
