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Dove Campaign for Real Beauty
Acknowledging Dove’s pledge to never use AI models in their marketing material
Challenge
Combining destination, talent and content into a global launch moment at London’s most visited tourist attraction - Outernet.
Solution
A complete media takeover of the 30,000+ pixels spanning the interior and exterior screens at the venue paired with a two-day immersive event programme hosted by Jessie J.
Power of experience effect
Total earned, owned and paid impressions (globally): 3.2 billion
Total Views from Paid launch week: 510.8 million
