Challenge
Launch a brand-new product into the maritime engineering sector while revolutionising their internal marketing function to reclaim their industry leading position.
Solution
A dedicated account team designing and delivering multiple integrated campaigns harnessing video, social, PR, influencer, paid media, event, product rendering and sales collateral for a consistent and compelling marketing step change.
Power of experience effect
Total revolution of every marketing channel to focus on provocative strategic platforms that saw more than 2 million interactions across social and an historic spike in hardware orders for the year.