Challenge
Create a must attend experience for a high-street retailer with limited showroom real estate so as consumers could experience their furniture range for real.
Solution
The Mood Hotel combined Pinterest’s digital trend report with six different Mood Rooms - including Luxe, Escape and Night at a hotel take over in East London. Consumers were invited to stay overnight in our brand world while giving them a chance to purchase products through QR codes real-time following a targeted influencer and media VIP launch evening to drive listings coverage.
Power of experience effect
Secured 86 pieces of trade features (+187% on original KPI) and 44 pieces of consumer coverage (+47% on original KPI). And recently won Best Experience-led Campaign (Silver) and Best Use of PR, Digital, Social (Bronze) at the Creative Circle Awards 2023.
